# The Art of the Price Adjustment
**Interpreting Market Feedback to Position Your Listings for Success**
## The Critical First Weeks
The first **14 days** on the market are vital. Buyer interest peaks early before tapering off, making initial pricing the most critical factor.
### Market Realities:
- **90% of Buyers Lost** – Pricing just **10-15% above market value** can result in your listing being filtered out by nearly all potential buyers online.
- **One Decisive Price Cut** – A single, significant price reduction is far more effective than multiple small adjustments.
## Decoding Market Signals
Your showing activity provides direct feedback. Here’s how to interpret market behavior to adjust pricing effectively.
### Step 1: Evaluate Showing Traffic
In the first 2-3 weeks, are you seeing consistent showings and open house visitors?
| Traffic Level | Next Steps |
|--------------|------------|
| **High Traffic** | Assess whether offers are coming in. |
| **Low or No Traffic** | Immediate price reassessment needed. |
### Step 2: Are You Receiving Offers?
Even with strong traffic, conversion to offers is the real indicator of value alignment.
#### **Scenario 1: High Traffic, No Offers**
Your listing is getting views, but buyers hesitate—indicating a **slight overpricing** mismatch.
| **Primary Reasons for No Offers** |
|----------------------------------|
| Overpriced listing compared to nearby properties |
| Minor condition issues creating a perceived value gap |
**? Actionable Insight:** Adjust pricing **3-5% lower** to bridge the value gap and encourage offers.
? **Chart: The Online Perception Gap**
_A graph illustrating how an overpriced listing gets filtered out in searches._
#### **Scenario 2: Low or No Traffic**
If buyers aren't engaging with the listing, **overpricing is the main culprit**.
Buyers use price filters to narrow their search—if priced beyond competitive range, your listing becomes invisible.
**? Actionable Insight:** A price correction of **5-10% or more** is needed to reenter the competitive market.
? **Chart: Impact of Overpricing on Buyer Engagement**
_A graph showing the drop-off in inquiries as price rises above market value._
## Mastering the Price Correction
### ❌ The Wrong Strategy: Small, Incremental Price Drops
- Prolongs the sales cycle, making the listing appear desperate.
- Fails to adjust search filters in a meaningful way.
- Risks creating a "stale listing" perception, inviting lowball offers.
### ✅ The Right Strategy: One Decisive Price Reduction
- Immediately captures market attention.
- Signals confidence in the new value.
- Positions the home competitively, generating fresh buyer interest.
- Creates urgency, leading to faster offers and a stronger final price.
By listening to market feedback and making bold, strategic pricing adjustments, sellers can reposition their listings for success.
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